
Operations Manager, Melbourne
Diane Delia
Diane Delia is Foli Sim's Operations Manager, based in our North Melbourne studio. Her role reaches across both east coast studios, covering client management and balancing the busy schedules of our Melbourne and Sydney artists, Kelly, Nat and Dave. She joined the family business to pursue her passion for customer service in an industry she cares about.
About Diane Delia
Diane Delia is Foli Sim’s Operation’s Manager, based in our Melbourne studio.
While she may be based in our Melbourne Scalp Micropigmentation clinic, Diane’s role extends to managing the full extent of both of our east coast Foli Sim studios, including client management and helping to balance the busy schedules of our east coast artists, Kelly, Nat and Dave.
Diane is the daughter of Foli Sim General Manager and Founding Director, Michael Dawes, and joined the family business to further pursue her passion for superb customer service in an industry she truly cares about.
Learn more about Diane in our Q & A Blog post here, and read below what one of our clients have to say about their experience with her.
Specialty
Operations Manager
What happens when you enquire with Diane Delia, Foli Sim's Operations Manager?
Every east coast enquiry, whether it arrives by phone, email, WhatsApp or the online booking form, lands on Diane's desk in North Melbourne. She wants to know three things: which studio is closer to you, whether you would rather talk in person or by video or phone first, and how you prefer to be contacted. The consultation is free either way, and there is no pressure to book treatment on the spot.
From there Diane Delia, Foli Sim operations manager for the east coast, books you with the artist whose diary fits: Kelly Dawes or Dave Ticconi in Melbourne, Natalie Marie in Sydney. If you would rather start from home, send photos of your hairline and crown and she will organise a photo evaluation, with a quote to follow.

How does Diane plan SMP sessions for clients travelling to Melbourne or Sydney?
Scalp micropigmentation is built over more than one session, with time between visits, and a fair share of east coast clients travel in from regional Victoria, New South Wales or interstate. Because Foli Sim Melbourne operations covers the Double Bay studio in Sydney as well as Flemington Road, Diane can pencil in the whole run of sessions at once rather than one at a time. It helps if you tell her at the outset:
- Which studio you want to attend.
- How far you are travelling, and any dates that will not work for you.
- Whether you have an artist in mind, or would like whoever is free soonest.
Your artist sets the spacing between sessions at the consultation. Diane's job is to make the diary fit that plan, so a client who has taken a day off work and driven in from the country gets the session he came for.

What does Diane do for you after you have booked?
Booking is the start of the relationship, not the end of it. If something comes up between sessions, a question about the aftercare you were given or a date that no longer suits, ring or email the studio and Diane will get it in front of your artist or move the appointment. You deal with one person who knows your file, not a call centre.
If you would like to spread the cost, say so when you book, so the arrangement is in place before your consultation; our scalp micropigmentation payment plans page explains how they work.
SMP is long-lasting rather than fixed for life, and the pigment softens over the years, so when a touch-up is due the booking form has an option for it. Wherever she can, Diane places you with the artist who did the original work. That continuity is what Diane Delia, Foli Sim Operations Manager, brings to clients in Melbourne and Sydney.

Questions about Diane Delia
Diane is Foli Sim's Operations Manager. Her role covers client management and the running of both east coast studios, which in practice means she is the person keeping appointments, artists and clients aligned. If your booking runs smoothly, or gets rearranged sensibly when life intervenes, that is generally Diane's work behind the scenes.
No. Diane's speciality is operations management, not treatment. SMP on the east coast is carried out by our artists Kelly Dawes and Dave Ticconi in Melbourne and Natalie Marie in Sydney, and by Kate Dawes, Shannon Over and Tara Scrivener in Perth. Diane's job is to make sure you reach the right artist at the right time.
Although she is based in Melbourne, Diane's role extends to managing the full extent of both Foli Sim east coast studios: North Melbourne at Level 2, Suite 221/55 Flemington Road, and Double Bay in Sydney at 14 Transvaal Avenue. The Perth studio in Fremantle is managed separately from Western Australia.
Diane is the right person for east coast scheduling. Call 1300 668 490 or email info@folisim.com.au with your name, studio and preferred new dates, and she will look at what the artist has available. The earlier you let her know, the more chance there is of moving you to a comparable slot rather than a much later one.
A large part of her role is helping to balance the busy schedules of our east coast artists, Kelly, Nat and Dave. SMP is delivered over multiple sessions spaced apart, across two cities and three diaries, so the sequencing matters. Diane keeps those sessions in a workable order so your treatment plan progresses as intended.
Yes. Diane is the daughter of Foli Sim's General Manager and founding director, Michael Dawes, and sister to Melbourne SMP artist Kelly Dawes. Foli Sim is family-owned and operated, and Diane joined the business to further pursue her passion for superb customer service in an industry she genuinely cares about.
Diane is based at the Foli Sim Melbourne scalp micropigmentation clinic, Level 2, Suite 221/55 Flemington Road, North Melbourne, Victoria 3051. If you are attending an appointment there, she is often the first person you will meet. Sydney clients deal with her by phone and email rather than in person, since her desk is in Victoria.
She can point you in the right direction. Diane knows the east coast artists' diaries and specialisms, so if you explain what you are after she can suggest who to book with and when they are free. The clinical assessment of what is achievable is done by the artist at your free consultation, which is where the treatment plan is actually decided.
Diane works studio hours, Monday to Friday 9am to 6pm, with Saturday and Sunday by appointment. Call 1300 668 490 during those days or email info@folisim.com.au at any time and she will respond when the studio next opens.
Diane joined the family business to further pursue her passion for superb customer service, in an industry she truly cares about. Hair loss is a sensitive subject for most people who ring us, and the first voice on the phone sets the tone for everything that follows.
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Tell us what you are dealing with and we will talk you through whether SMP is right for you, in person at Perth, Sydney or Melbourne, or by phone or video. No obligation, and no pressure.
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