Kelly Dawes

Kelly works from the Foli Sim Melbourne studio at Level 2, Suite 221/55 Flemington Road, North Melbourne, Victoria 3051. She is available during studio hours, Monday to Friday 9am to 6pm, with Saturday and Sunday by appointment. The studio is one of three Health Department certified Foli Sim locations, and it is also where fellow artist Dave Ticconi practises, so Melbourne clients have a choice of artist.

Kelly obtained her certificate in May 2017, after completing a five-day SMP essentials workshop with Kate Dawes at Foli Sim. She has helped countless clients in the years since, and has kept adding to that foundation with further training almost every year, including hairline and scar work, colour theory and UNDO accreditation.

In 2019 Kelly completed a Master SMP course with the renowned Brandwood Clinic in the UK, studying under Paul Clarke and Simon Lane. In 2020 she trained in mastering the hairline and scar camouflage with Matt Iulo of Scalp Micro USA, and in 2021 she studied colour theory at Olympia Beauty SMP in London.

Yes. Kelly was nominated for Best International Artist at the 2019 Team Micro Meeting of Minds SMP Conference in London, reaching the finalist stage. She was also recognised for the most natural hairline at the SMP Expo while working with Foli Sim SMP, an award that speaks directly to the detail work at the front of the head.

Scar camouflage is part of her training: in 2020 she completed mastering the hairline and scar camouflage with Matt Iulo at Scalp Micro USA. Whether camouflage suits your particular scar depends on its age, texture and location, which is something to look at in person. Book a free consultation and Kelly will tell you honestly what is achievable.

She has. In 2022 Kelly was a guest speaker and presenter at The Scalp Show conference in Las Vegas, where she also took part in a three-day workshop. Presenting to other artists is a reasonable signal of standing in the industry, and it keeps her in contact with technique developments that filter back into the Melbourne studio.

Kelly is the daughter of Foli Sim's General Manager and founding director, Michael Dawes. She joined her father and stepmother in the business after seeing how rewarding the work is, and describes it as a line of work that is genuinely fun as well as meaningful. Foli Sim remains family-owned and operated across all three studios.

Kelly studied colour theory at Olympia Beauty SMP in 2021, which is the discipline behind matching pigment tone to your own hair and skin so the result reads as stubble rather than a flat block. The specifics are decided in person, since tone, contrast and the way your scalp holds pigment all vary. Your consultation is where that is assessed.

Yes. Call 1300 668 490 or email info@folisim.com.au and ask for Kelly at the Melbourne studio. Our east coast Operations Manager, Diane Delia, coordinates the Melbourne and Sydney diaries and will find a time that works. Consultations are free and there is no obligation to book a treatment afterwards.

In her own words, she decided to join her father and stepmother at Foli Sim when she saw how incredibly rewarding this line of work is, and just how much fun it can be. That outlook carries into the treatment room; alongside her technical training, she is known for the customer service side of the job and her commitment to Foli Sim's values.