Michael Dawes

Michael is one of the founding partners and managing directors of Foli Sim, and he serves as General Manager. His role covers the administration and day-to-day management of the business rather than clinical work: keeping the studios running smoothly, looking after the client experience from the first phone call onwards, and supporting the artists so they can concentrate on treatments.

No. Michael's speciality is general management, not treatment. Scalp micropigmentation at Foli Sim is carried out by our qualified artists: Kate Dawes, Shannon Over and Tara Scrivener in Perth, Natalie Marie in Sydney, and Kelly Dawes and Dave Ticconi in Melbourne. Michael will happily point you towards the right artist for your situation and arrange a free consultation.

Michael is based at the Foli Sim Perth studio, Level 1, Suite 2/135 High Street Mall, Fremantle, Western Australia. That is his home base, though he does not stay put; a good portion of his time is spent moving between our three locations to keep standards and processes consistent wherever a client happens to walk in.

Yes. Michael travels frequently between all three Foli Sim locations, Perth, Sydney and Melbourne, to make sure the business runs smoothly in each. If you are a client on the east coast, that means the same management standards apply at Double Bay and North Melbourne as they do in Fremantle, even though Michael's desk sits in Western Australia.

Michael's background is in human resource management, and he has proven experience in customer service. That combination shows up in how Foli Sim handles people: he consistently aims to exceed client expectations from the very first phone call through to the last treatment and beyond, which matters in an industry where many people arrive feeling apprehensive about hair loss.

Administration and day-to-day management sit with Michael, so general enquiries of that kind reach the right desk quickly. The simplest route is to call 1300 668 490 or email info@folisim.com.au and explain what you need. Treatment-specific questions are best directed to the artist you are seeing, and the team will pass those along.

It is. Foli Sim is family-owned and operated. Michael founded the business alongside his wife Kate Dawes, and two members of the wider family work in the company as well: his daughter Kelly Dawes is an SMP artist in Melbourne, and his daughter Diane Delia is Operations Manager for the east coast studios.

Yes. Looking after clients from the first phone call is very much part of his role. Ring 1300 668 490 and the team can talk through which studio and which artist suit you, and book you a free consultation. There is no cost and no obligation to proceed, and nothing is decided until you have met your artist in person.

Michael works our studio hours, Monday to Friday 9am to 6pm, with Saturday and Sunday by appointment. Because he travels between the Perth, Sydney and Melbourne studios, he is not always at the Fremantle desk on a given day, so email at info@folisim.com.au is often the surest way to reach him directly. For anything time-sensitive, call 1300 668 490 and the studio team will assist.

Client experience is Michael's responsibility, so feedback of any kind is welcome and reaches him. You can email info@folisim.com.au or call 1300 668 490. He takes the view that the relationship continues well past the last treatment, so comments about aftercare, scheduling or anything that did not sit right with you are genuinely useful.